Saturday, 9 January 2016

Kasapreko unveils $70million factory in Ghana...Wears new look!

Kasapreko Company Limited recently unveiled a state of the art factory in Ghana equipped with world class machinery, which will enable the company become a total beverage enterprise.The company also launched a new bottle for Alomo Bitters, its flagship brand, to look more attractive to the consumers. 

 


The new plant has four packaging lines equipped with world-class machinery that can produce alcoholic and non-alcoholic drinks as well as bottled water in different packaging formats. The company will now produce fruit juice, energy drinks, liquor and mineral water amongst others at the factory.
At a colorful ceremony attended by the President of the Republic of Ghana, Mr. John DramaniMahama, the Group Chairman and Founder of Kasapreko Dr. KwabenaAdjei said the four factory lines have the capacity to package a combined 110,000 bottles per hour in both glass and PET format. The new machines are expected to boost the company’s production capacity in a bid to meet huge demands for its products in the local and international markets.
DrAdjei added “We have invested in two state of the art customized high speed production lines for our spirit brands. These two lines have a combined capacity to package 70,000 bottles in one hour, in both glass and PET formats. In addition, we have just completed the installation of two additional high speed lines to produce our water and non-alcoholic drinks with a combined capacity of 40,000 bottles per hour.”
He further added that, ‘Kasapreko started with 5 staff and now has over 600 staff and the company has always been guided by strong values and the 3 M’s – Quality Material, Manpower and Machinery.’
The President of the Republic of Ghana, Mr. John DramaniMahama commended Kasapreko for the good image they have brought to the country.
“Kasapreko is truly an ambassador of African cultures with the high creativity of adverts which showcases the African culture. Two weeks ago I launched the ‘Made in Ghana’ campaign to encourage Ghanaians to patronize our locally made products and invest in them. My first encounter with Kasapreko was in 2000, but now the brand is a household name in Africa and beyond. The Government is ever ready to back Kasapreko and provide all the support they need to grow.”Mahama noted.
Upon inspection of the factory, Mr. Mahama further added that he is more impressed with the state-of-the-art facilities and this will serve as an example and motivation to other investors.”
The Managing Director/Chief Operating Officer, Mr. Richard Adjei, said that the new factory cost about 70 million dollars and will now be producing the new water brand, Awake Mineral Drinking Water alongside carbonated soft drinks and juices. He stated the company’s commitment to quality and the drive to remain the market leader is sustained through research and development and the use of modern technology.The company’s products are done through innovation leading its growth, backed by research to satisfy changing consumer needs.
He also added that the repackaging of the flagship brand Alomo bitters was transformed in line with growing trends.
Established in 1989 in Nungua, a suburb of Accra, Kasapreko Company Limited is now the leading beverage manufacturer in Ghana with products that are sold worldwide under a variety of brands in the bitters, whiskey, gin, liqueur, brandy and wine drink categories. Celebrating a world-class beverage company, most of Kasapreko’s products are derived from rich herbs, locally sourced from Ghana’s wealth of organic ingredients.


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